‘New Look’ for Transport Museum Wythall
Transport Museum Wythall has launched a ‘new look’ to start the 2021 season, with a new logo and revisions to signage, posters, leaflets and merchandising the museum location has also become more prominent and clearly illustrates its reason to be – the history of public transport.
TMW was established to and promote the heritage of public transport across the west midland conurbation through the collection and presentation of appropriate vehicles, two core fleets having prominence within the comprehensive collection – Birmingham City Transport and Midland Red. These fleets still have a major following within the public transport preservation movement and play a key role in museum activities.
The ‘Birmingham Standard’ bus design is represented by a number of exhibits at the museum so this vehicle was chosen to be prominent on the new logo, along with the museum location. A second logo to the same graphic design based upon the Midland Red D9 will be used specifically for Midland Red events and merchandising.
Three vehicles will also star on a new range children’s activity items and merchandising in the ‘Little Wythall’ range. Billy the Brummie is a Birmingham standard, joined by Mike the Midland Red D9 and Molly the Midland Red LS18. The museum plans to develop colouring sheets, booklets and badges to accompany the range of items on sale in its shop.
TMW is fortunate in having a retired graphic designer within its membership. Philip (anon) offered to help with the project and devised the range of graphic treatments, for which the museum is extremely grateful.
Those visiting from our season start date on May 22nd will also be welcomed by a bright new gate sign.
TMW Chairman Dave Taylor said: ‘Our current branding has served us well for decades but the new logo makes it very clear who we are and what we do – preserve public transport history in the west midlands. It is also timely as we start to build an extension to the Scania Hall. Our new logo will bring with it a more exciting range of merchandising and pocket money items that children of all ages love to buy in the shop. The ‘Little Wythall’ characters will also freshen up our popular school activity programmes’.
Full details of museum opening times for 2021 are listed at www.wythall.org.uk. Don’t miss the special events for Midlands Municipals on August (29th) Bank Holiday Monday and Midland Red Day on October 3rd.